A little punky vibe!” To make his point, he put his own spin to the Mickey Mouse image that is one of the label’s trademarks, embroidering or printing it on everything from knits to outerwear. “To make it relevant for today, I’m playing around a sportswear-de-luxe concept injected with a ragged London twist.
“I’m searching for the label’s authenticity,” he said. James Long, Iceberg’s London-based creative director of menswear and womenswear, joined the label last September, and the ’80s references clearly appeal to him.
The likes of Andy Warhol, Vivienne Westwood, and Iceberg’s designer at the time Jean-Charles de Castelbajac were lensed alongside designer Franco Moschino, illustrator Tony Viramontes, visionary Elio Fiorucci, art director Terry Jones, and the artist Mimmo Paladino. The portraits are set against a simple background with stark, beautiful lighting and the subjects wear Iceberg’s color-blocked oversize jumpers and big-shouldered, wide-collared jackets. Hung on the walls of Iceberg’s showroom, Italian photographer Oliviero Toscani’s advertising images from the ’80s exude the same groundbreaking appeal they held at that time they were made-as strong and modern as if they were shot today.
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